Personal Branding
Project Overview: This project involved designing my personal branding which consists of a logo design and a business card design.
01: Logo Design
01: The concept behind my personal logo design was to take my initials (SS) and create one symbol from the two letters. I decided to to flip one of the letters in order to create a heart shape symbol as my personal branding logo. The heart shape represents my love for design while the rounded edges show my soft and whimsical nature. I chose a vibrant pink as the main color for my brand to play into the heart theme and accompanied the pink with a deep purple and light lavender to create an analogous palette.
02: Business Card Design
02: The goal of the business card was to display my information in a clean and minimal manner. I decided to make my logo be the main focus of the front side of the business card and to have back display my personal site, email and phone.
Mediums Used: Adobe Illustrator
